Identifying Quantifiable goals for the monitor, control and effectiveness of the marketing plan Essay Example for Free

Identifying Quantifiable goals for the monitor, control and effectiveness of the marketing plan Essay In order to evaluate, monitor, and control the effectiveness of the marketing plan, identifying quantifiable elements are detrimental to V-Techs financial gains and holdings. Marketing campaigns are the most costly measurement to the company and the launch of V-Techs Virta Window new product line in its marketing practices needs to show financial accountability. The focus of controlling and effectiveness to quantifiable elements reside in the metrics analysis of: 1. Revenue 2. Sales 3. Lead generation 4. Sales feed back 5. Return on investment 6. Customer retention Once the elements of V-Tech’s marketing campaign is identified, quantifiable goals can be set to counter financial loss and actionable measures can be taken to offset the losses for exchange of returnable gain. To begin identifying the elements of concern, V-Tech accounting management will look at: A. Product B. Place C. Price D. Promotion The product is an innovative technological breakthrough, meant to create real time life and learning experiences for its target audience. The product has little competition but may be hard to catch on in the marketplace and cause resistance within consumers. Quantifiable marketing goals that would need to be set: Be flexible to understanding that new products may need a longer campaign run. Placement metrics track the impact of consumer awareness and the impact of individual campaigns ability to reach marketing goals. Calculating metrics for analysis will determine if the whole of the marketing plan is bringing in more profit than it cost to run. Placement of the products marketing geographical and economic stature is an important  quantifiable element. A metric analysis of location placement will measure the buying power and behavior of the consumer by geographic location. If the product is not selling well in placement, location factors may be that the target areas do not have the right selling class. Geographical metrics indicate a target audience income, medium house hold income, pay scale and if the economics of the area are depressed or thriving for businesses and product buying. The goal would then be to move the marketing campaign into better location areas where purchasing is a stronger asset for the product. Measuring the metrics of geographic locations can also help the company keep a competitive advantage as more technology companies advance to offering consumers a similar product. By being better able to understand consumer behavior by geographic V-Tech will have a higher ROI(return on investment) strengthen their marketing campaigns that keep customer retention, loyalty and target a larger audience base. Pricing by far may be the most important aspect in finding quantifiable controlling elements. A new product of technology changes the whole atmosphere of the market place from how it is developed to the price of manufacturing and distribution. The marketing of V-Techs new product is to reach a broad base of a consumer audience over affordability. This may cause a huge financial loss for the company. The campaign of the marketing needs increasing without the extra-added expenditures to cover the cost of loss and turn a profit. The reasoning behind quantifiable control is marketing the product to show value, and to measure financial gains where the product and marketing campaign will exceed profit and generate profit growth. The goals would then be to do a review of past sales to compare to sales of the new product and build on the strengths that previous campaigns have generated. A metrics analysis can be done in order to find out how many people clicked on an ad from online, what the numbers of new sales are and the percentage of new leads generated. From measuring sale metri cs, the company will be able to tweak the marketing campaign, generate a new marketing design, or repeat the campaign until the marketing goals meets its value. The company will also be able to determine the effectiveness of its Public relations effort in relation to its marketing efforts. A cost saving measurement to the company and the marketing campaign would be to get out in front of the face of the audience. Increase web activity, broaden the scope of social media awareness and depth in which marketing the product can help exceeded sales goals. The promotion of V-Techs product quantifiable control elements are to measure consumer awareness and set goals if the product is failing in brand awareness, website traffic, and not generating the sales lead expectations. Taking advantage of sending out Brand Ambassadors to area store locations and increasing trade market showings will promote and target the customer audiences awareness of the new product, how it is designed and will demonstrate why the consumer has a need to purchase the product. Social media marketing is limitless for brand awareness, in where a campaign can go to reach a borde r target buying audience. The quantifiable elemental goals are to take advantage of the use of the internet’s effectiveness of marketing to cost with web videos, direct coupons to the consumer, customer loyalty incentives, package discounts on education and parental sites. Identifying the quantifiable elements that help to control a marketing plan is an invaluable asset to V-Tech technologies and its new product launch. The analyzed metric data sets timely goals to which the company can redefine its control of marketing execution to increase sales and profits. The wealth of information extracted from the identification process takes on a new format that will find strengths and weakness of the consumer target audience, and will help to keep a competitive advantage as new companies move in the territorial locations of the innovative technology that V-Tech Windows will bring to a new market place.

Allie’s Basketball Dream Essay -- Literary Analysis, Barbara Barber

Allie’s Basketball Dream Just by looking at the cover of the story â€Å"Allie’s Basketball Dream† by Barbara Barber I could already tell that the story itself seems to be an ideology. The ideology is not hard to figure out; even the name of the story gives it away. Most girls dream of being a ballerina, a princess, or even a vet but with Allie’s case she wants to be professional basketball player. When I first picked up this book, the name of the book intrigued me to want to read it because I never would have guessed a girls dream would be to be a professional basketball player. As I started to read this book I noticed that the book is based on adults and children of African-American race in urban and inner-city areas. In urban and inner-city areas, playground basketball is a popular form of recreation. Many children and adults in these areas play neighborhood games in parks, alleys, driveways, backyards, and playgrounds. In the neighborhood I was brought up in, I never saw basketball played anywhere besides at school or if you had a basketball hoop in your driveway. The story starts out with Allies father giving her a gift of a basketball that she really wanted. Allies father brought her a gift and said â€Å"Because I love you (Baber 2)† and kissed Allie on her nose. This shows that Allies father is already portrayed as strong and caring which makes this book adult-centered already. When I look at the picture of Allie and her father at the beginning of the book I can see the loving relationship they have with each other (1). The colors of the background of the picture are yellow and soft which makes the picture safe. Allie and her father are in the center of the page along with the basket ball. This shows that Allie, her fat... ...he first time her father brought her to a basketball game she said "No way i'm getting rid of this ball! It's a gift from my dad. Someday I'm going to be the best basketball player ever (Barber 20)." Even though Allie doesn’t say something like "I don't want to be girly" she is still resisting the ideology that â€Å"only guys play basketball† or â€Å"girls don’t play basketball.† In this book gender role interpellation is shown. Up to now, it has been assumed that boys are more dominant and powerful then girls. For example, boys â€Å"are stronger† and can protect better then woman because they are men and they are built differently. However, females have been seen are the care takers, compassionate, and taking on the role of being feminine which means acting and doing all the things girls are supposed to do. Also, females are portrayed as being more â€Å"emotional† then males.

Motivation and Organizational Culture Essay

A psychologically safe and healthy workplace is one that promotes the well-being of an individual. It is creating an environment that is enjoyable and respectful of all people, regardless of cultural or ethical differences. Japanese immigrant, Ayame Nakamura, is employed as a pharmaceutical project manager in California. The confrontational management style interferes with Ayame’s cultural background. Workplace motivation can affect areas such as productivity and influence organizational culture. Management Roles The main goal of management and workplace psychology is to create an environment that is conducive to allowing employees to perform at their highest potential. Management’s role in workplace psychology is a large component of overall satisfaction. Initially, there responsibility is to provide a workspace that is fair and diverse. This provides employees the opportunity to learn and grow within the company by giving them a chance for personal development. Psychologically, management should state clearly their expectations. Their role should be to support, promote flexibility, provide advancement opportunities, and offer praise when it’s due. Employees are more likely to put forth great effort with the knowledge that those efforts will be noticed and reviewed. The energy that management puts into their employees is paramount to creating growth both in the individual and the company. (Robbins, et al, 2011) Cultural Background and Feedback Language and actions are used to express ourselves or to get our ideas across to another. Verbal, nonverbal, and visual clues are all various methods using to establish, maintain, and modify relationships. Effective communication, regardless of culture, has the ability to help or harm any potential business relationship. Culture can be defined as the  characteristics of a particular group of people that may be defined by language, religion, social habits, or music. In the case of Ayame, a Japanese immigrant, her culture places a high emphasis on collectivism. Ayame’s culture places a high emphasis on giving the business aspect priority over placing emphasis on each individual in it. The pharmaceutical company she works for has a confrontational style that conflicts with her cultural background. Firm, consistent feedback that done in a gentler manner would encourage Ayame and keep her motivated and keep in line with her cultural beliefs. Ayame’s background encourages f ace to face communication that is a consensus of both herself and management. I would encourage the pharmaceutical company’s management team to review their communication strategies and have a meeting with Ayame to ensure that all parties are satisfied with the terms of employment. (Robbins, et al, 2011) Motivation Techniques Ayame’s motivation is lacking due to cultural issues in management’s confrontational management style. This confrontational style makes it difficult for her to receive and process feedback and is affecting her motivation. The pharmaceutical company needs to identify what motivates people and what does not. People tend to do their best work when they are in an environment in which they feel valued. Simple changes such as â€Å"thank you,† or â€Å"great job!,† can encourage an employee to go the extra mile. These simple changes could encourage Ayame and motivate her to put her best foot forward. According to Hackman and Olman (2011), â€Å"any job can be described in terms of the following five core job dimensions: skill variety, task identity, task significance, autonomy, and feedback. (pg 273). Ayame is likely motivated to do her job well, is able to complete the tasks, and can do so in an effective manner. She does, however, struggle in the final dimension. Management should support Ayame in the top three job dimensions. By guiding her through their expectations, they are giving Ayame a chance to show her skillset and they are supporting her in that position. Employees who are supported and feel valued are more productive. Areas such as job design, delegation of duties, and recognizing the manner in which Ayame processes and receives information are all methods of increasing her motivation. (Robbins, et al, 2011) The manner in which the world perceives  us and how we are perceived comes down to our actions. Motivation is the force that drives us to act, work harder, and that pushes us to succeed. There are several types of motivation with each type influencing how we respond in a different matter. Being mindful of each other cultural and ethical belief can affect the performance of all employees. Each person adds something to the melting pot that is the United States of America. In order to effectively motivate and go forward, each person needs to be mindful of the next. References Robbins, S., Decenzo, D., & Coulter, M. (2011) Fundamentals of management: Essential concepts and applications (7th ed.). Boston, MA: Prentice Hall. Sarafino, E.P. (2011). Health psychology: Biopsychosocial interactions (7th ed.). Hoboken, NJ: J John Wiley & Sons, Inc.

Bond / Stock Valuation And Cost Of Capital - 1599 Words

C. Bond/Stock Valuation and Cost of Capital Valuation: 1. Calculate yield to maturity (YTM) for your company’s bond, and explain why it differs from the YTM for the competitor company’s bond. Calculations: Calculator values/ Company Canadian Tire Sears Future Value $1000 $1000 Present Value $1073.6 $920 Payment $28.25 $920 Time to maturity (N) 1.166666 2.916 Yield to maturity (YTM) 3.26%*2= 6.52% 9.52% Canadian Tire’s bonds are mature on 26/01/2016 while Sears’s bonds are mature on 15/10/2018. Retaining the same year was our preference, but we were unable to ascertain the same year maturity for both companies. Higher the yield, more will investor’s interest. Because the investor like to interpret from the yield to maturity value that how much they will get in return on maturity, as there is a direct relationship between the yield of maturity and return from the bonds in the future. 2. Calculate the required rate of return for your company’s common stock (show breakdown), and explain why it differs from the competitor company’s rate of return. The required rate of return is the minimum annual percentage earned by an investment that will induce individuals or companies to put money into a particular security or project. Investors use the RRR to decide where to invest their money. Kj = Rf + Bj (Rm-Rf) Canadian Tire Sears Real Rate of Return 0.27% 0.27% Inflation Premium 2% 2% Risk Free Rate 2.27% 2.27% Risk Premium 7.5% 7.5% Required Rate of Return 9.78% 9.78% Beta forShow MoreRelatedBUSINESS FINANCE Business finance is the wide range of activities around the management of money1400 Words   |  6 PagesBusiness finance is the wide range of activities around the management of money and valuable assets or rather is the business activity with capital funds in meeting financials needs. 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